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| Search Engine Marketing, Inc., 3rd Edition |
 IBM Press has published Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website, 3rd Edition. The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value. For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience.Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have... Continue reading: Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website, 3rd Edition in News. - Comments (Reply To Topic) - 
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