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| Digital Marketing: Integrating Strategy and Tactics with Values |
 Routledge has published Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students.This is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to... Continue reading: Digital Marketing: Integrating Strategy and Tactics with Values from Routledge in News. - Comments (Reply To Topic) - 
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