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The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design

The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design from CRC PressCRC Press has published The Gamer's Brain: How Neuroscience and UX Can Impact Video Game Design.

Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or "serious game"), and...

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