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The Business of Film: A Practical Introduction - Posted by Scott R. Garrigus

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The Business of Film: A Practical Introduction from Focal PressFocal Press has published The Business of Film: A Practical Introduction. The updated second edition of this text introduces readers to the business of film at every stage of the filmmaking lifecycle, from planning and production to distribution.

Authors Paula Landry and Stephen R. Greenwald offer a practical, hands-on guide to the business aspects of this evolving industry, exploring development, financing, regional/global/online distribution, business models, exhibition, multi-platform delivery, marketing, film festivals, production incentives, VR/AR, accounting, and more. The book is illustrated throughout with sample financing scenarios and charts/graphics, and includes detailed case studies from projects of different budgets and markets.

This new and expanded edition has...

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