GUNNAR Optiks, the preeminent force and No. 1 in gaming glasses, announced a three-year licensing agreement with ESL, the world's largest esports company. The two companies have joined forces to bring esports players and fans alike a new range of ESL-branded gaming glasses. GUNNAR and ESL will work hand-in-hand to launch two collaborations later this year, with more to come in 2021 and beyond. Beanstalk, ESL's global brand extension licensing agency, secured the partnership with GUNNAR.
"As we continue to lead exponential growth in esports, we also strive to professionalize the athlete experience in esports. With our goal of providing unique and innovative functional esports products, it made perfect sense to partner with the leaders in gaming glasses, GUNNAR Optiks," said David Hiltscher, VP Shop, Merchandise, Licensing at ESL Gaming. "We look forward to equipping players across the globe with ESL gaming glasses designed specifically for esports players and their fans..."
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