Focal Press has published Corporate Video Production: Beyond the Board Room (And OUT of the Bored Room), 2nd Edition.
In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations.
Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. A companion website features downloadable forms and further resources.
Contents includes:
* Chapter 1 Case Studies
* Chapter 2 Marketing Yourself as a Producer
* Chapter 3 Video Project Proposals
* Chapter 4 Budgeting the Corporate Video Production
* Chapter 5 The Role of the Producer in Corporate Video
* Chapter 6 Directing Corporate Videos
* Chapter 7 Production Coordination
* Chapter 8 Corporate Scriptwriting
* Chapter 9 Legal Considerations
* Chapter 10 Talent: Working with Talent, Coaching the Executive, and Appearing On-Camera Yourself
* Chapter 11 Location Shooting
* Chapter 12 The Interview Format
* Chapter 13 Aesthetic Considerations
* Chapter 14 Technical Considerations
* Chapter 15 Training Videos
* Chapter 16 Marketing and Social Media
* Chapter 17 Corporate Events: Filming Conferences and Meetings
* Chapter 18 Nonprofit Organizations
* Chapter 19 Video Distribution: Live Streaming, Video on Demand, and Videoconferencing
For more information, visit:
* Amazon: http://amzn.to/2m8dp8b
* Website: routledge.com
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