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| The Facebook Era: Tapping Online Social Networks |
 The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, new from Prentice Hall Professional, is a practical guide for executives and professionals who wish to understand social technologies like Facebook, MySpace, Twitter, and LinkedIn, and how to take advantage of them for sales, marketing and innovation.Written by Clara Shih, a Stanford-educated entrepreneur and writer who developed Faceconnector (formerly Faceforce), the first business application on Facebook, The Facebook Era includes a practical 60-day action plan for positioning a company of any size and of any industry to benefit from using social networks... Continue reading: Prentice Hall Professional Publishes The Facebook Era: Tapping Online Social Networks in News. - Comments (Reply To Topic) - 
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