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| EA Sports Madden NFL 10 Video Game Launch |
 Just hours prior to the highly anticipated launch of Madden NFL 10, Electronic Arts Inc., and the 21st edition of the franchise will be woven into ESPN’s “Monday Night Football” programming on August 13, which will feature a rematch of Super Bowl XLIII between the Pittsburgh Steelers and Arizona Cardinals at 8 p.m. ET. The preseason matchup game features the teams of Madden NFL 10 cover athletes Larry Fitzgerald and Troy Polamalu in their first meeting since Super Bowl XLIII.“The launch of Madden NFL is an event that our fans look forward to throughout the year,” said Nathan Stewart, marketing director for EA SPORTS™. “With our ever-expanding audience, we wanted a launch for Madden NFL 10 that would not only show the depth of our connection with NFL football, but also reach our fans in all corners of the country. It’s going to be a full week of excitement the likes of which only Madden NFL can create, culminating when the game goes on sale at midnight on August 14...” Continue reading: EA Sports Goes to the Airwaves for the Launch of Madden NFL 10 in News. - Comments (Reply To Topic) - 
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