In this new paperback edition of the classic bestseller The Myths of Innovation (O'Reilly Media), you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world.
"Innovation is simple if you stop thinking about it in the broken, false, but popular ways others do, and the book is a great guide," says Berkun. "It's been so popular because it makes the surprising truth about how great things happen fun and inspiring, as well as easy to apply at work as soon as you put the book down." The new paperback includes four new chapters on finding ideas and putting them to work, updated references, new stories, and stronger evidence than ever that there's a better way to think about how progress happens in the world...
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