Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. Google Analytics: Understanding Visitor Behavior—by expert and Google Analytics Certified Partner Justin Cutroni—shows you how to get the most out of this free and powerful tool.
Google Analytics: Understanding Visitor Behavior shows you how to track different market segments and analyze conversion rates. It also reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team...
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