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| Conversion Optimization: Converting Prospects to Customers |
 How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision—without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.Based on their broad experience in helping businesses attract online customers, Saleh and co-author Ayat Shukairy address every aspect of the process, from landing visitors to finalizing the sale. You'll learn... Continue reading: Conversion Optimization - The Art and Science of Converting Prospects to Customers in News. - Comments (Reply To Topic) - 
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