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Gamification by Design: Game Mechanics in Apps

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. Gamification by Design provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment.

"Gamification is fundamentally changing the way we design products, consumer interactions, and marketing strategies," says expert author Gabe Zichermann. "Harness the power of Foursquare, Farmville, Nike+, and hundreds of other apps and games with the proven methodologies in Gamification by Design..."

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