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Running Lean: Iterate from Plan A to a Plan That Works

We live in an age of unparalleled opportunity for innovation, yet an entrepreneur's odds of success haven't improved much. Indeed, most startups either run out of resources before anything is produced, or worse, they build a product that people don't want and won't pay for.

But success isn't a matter of odds. In O'Reilly's newest title, Running Lean: Iterate from Plan A to a Plan That Works, veteran entrepreneur Ash Maurya examines real-world experiences of dozens of startups and clearly identifies the practices that lead to success. Maurya shows how to test your assumptions through frequent iterations and customer feedback, use resources efficiently, and minimize the amount of funding needed...

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