Marking the 75th anniversary of The Wizard of Oz, Warner Bros. has produced a 3D remastered version of the film which will launch a comprehensive, cross-divisional campaign encompassing theatrical, home entertainment, consumer products and a number of promotional partnerships.
Kicking off the celebration, The Wizard of Oz 3D will be presented in the immersive IMAX® 3D format and return to the big screen for an exclusive one-week engagement in IMAX® theatres across North America beginning September 20, 2013. “We couldn’t be happier to partner with IMAX® as we celebrate the 75th anniversary of this iconic film,” said Dan Fellman, President, Domestic Distribution, Warner Bros. Pictures. “The Wizard of Oz IMAX® 3D Experience is an integral part of our studio-wide anniversary initiative and we are excited to give fans the rare opportunity to see this stunning version on the big screen...”
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