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The Radio Station: Broadcasting, Podcasting, and Streaming, 10th Ed. - Posted by Scott R. Garrigus

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The Radio Station: Broadcasting, Podcasting, and Streaming, 10th Edition from RoutledgeRoutledge has published The Radio Station: Broadcasting, Podcasting, and Streaming, 10th Edition. The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station.

This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies...

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