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| BEDGEAR Transforms Rest and Recovery - Performance bedding matches with sleep lifestyle | ||||||
The launch of bedgear in 2009 was prompted, in part, by a personal experience. When his young son was diagnosed with allergies, Alletto was advised by his physician to purchase mattress encasements and beddings to help manage the symptoms. However, the lack of both functional and comfortable bedding options, led Alletto to identify a need in the market for breathable bedding construction. The bedgear collection is comprised of performance pillows, pillow protectors, mattress protectors and sheets that utilize heat- and moisture-wicking fabric technologies and water repelling properties similar to those found in performance athletic wear. The flexible materials better diffuse heat, enhance ambient air flow, and allow for free range of motion, which help regulate temperature at night for optimal rest. Patented fiber technology used in bedgear products include: · Air-X®: Featured in many bedgear performance bedding essentials and supports better sleep performance by facilitating hot air transfer away from the body · DRI-TEC®: Specialized fabric that protects by utilizing an airflow management, moisture transport and heat dissipation system · Ver-Tex®: Provides instant heat deflection while remaining cool throughout the night, allowing the body’s natural temperature drop for maximum recovery and rejuvenation · Hyper-Cotton™: Advanced fiber technology that provides more breathable comfort · StretchWick®: Provides resistance-free comfort during rest and recovery Through a personalized, patent-pending process, bedgear matches sleep position and body frame to specially designed and uniquely constructed products, ensuring maximum recovery at night. This spring, the brand will also launch bedgear Baby and BG-X, its baby and children’s performance bedding collections, which will be available online at www.bedgear.com and select national retail stores. Since emerging on the market, bedgear was ranked on the Inc. 500 list of fastest-growing companies in 2012, and has been included in Crain’s NY Fast 50 companies in 2013 and 2014. A major innovator, Alletto was a Finalist in the EY Entrepreneur of the Year Awards in 2014 and is a nominee again for 2015. Bedgear’s mission is to create awareness and transform the quality of rest and recovery, thereby leading consumers to a more rich, healthy and active lifestyle. Sleep Fuels Everything® For more information, visit www.bedgear.com. |
