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| The Entrepreneurial Journalist's Toolkit: Manage Your Media from Focal Press | ||||||
Today’s journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitching and working with clients, managing multi-platform communication campaigns to maximize reach, keeping the books, and filing taxes. It is provides everything a new or experienced journalist needs to get started as a media entrepreneur. Contents include... Chapter 1. Journalism’s New Frontier Chapter 2. Build on Tradition Chapter 3. A Converged World Chapter 4. Tools are Tools Chapter 5. Find your own Way Chapter 6. Entrepreneurial Fundamentals Chapter 7. Don’t Forget the Story Chapter 8. Find your Tendencies Chapter 9. Content and Distribution Chapter 10. Brand and Market Yourself Chapter 11. Create and Manage Online Communities Chapter 12. Strategic Planning and Management For more information, visit http://www.focalpress.com/books/details/9781138816480/. |
